Strategic Marketing and Successful Sales
This sales and marketing workshop is designed to provide participants with the knowledge to make informed decisions regarding marketing strategies and sales techniques.

The workshop addresses the following key issues:

- Understanding a market
- Definition - products and services
- Influences profiles
- Market segmentation, positioning, points of difference
- Competitor analysis
- Communication - advertising, sales, contacts, internet
- Marketing strategy development and priority planning
- Sales capability development, techniques

At the conclusion of this workshop participants will be aware of the information required to populate the marketing and sales component in a business plan. The course material aims to provide attendees with the necessary skills to create a Strategic Marketing Plan framework. The workshop is supported with comprehensive workbooks and tools.

This workshop is designed for business owners and managers involved in enterprises with an annual turnover of $500,000 or more.

Includes lunch, morning and afternoon tea.

Type: Workshop
Dates: Date: May 4, 2010
From: 09:30  To:  16:30
RSVP BY: Apr 30, 2010

Place: Inner West BEC
30 - 32 Stirling Street
THEBARTON SA 5031

Price: Public Price: A$35.00
Member Price: A$35.00
  Download Order Form (PDF)
 
Contact Details: Contact Person: Debbie
PH: 8159 8700
Email: iwbec@bec.org.au
 


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